Argumentation is a cognitive category. Texts cannot be said to be argumentation, nor can argumentation be said to lie in texts. This is an almost trivial semiotic point of departure, but it is quite relevant nevertheless. In this contribution, three reasons are developed to emphasize and to articulate the semiotic component of argumentation to show that it is a crucial element that cannot be disregarded. Two of these reasons are mentioned only in passing as other contributions in this volume deal (...) with them more substantially. The third reason, being that argumentation requires an exchange of discourse worlds and that consequently the mimetic construction of these discourse worlds is part of the argumentation, is discussed in some detail in this paper. It will be argued that a lack of attention for the mimetics of argumentation is regrettable, both theoretically and practically. Focusing on the mimetics raises questions concerning the dominant ‘propositional’ format of argumentation assumed to be essential for argumentative assessment. (shrink)

A systematic rhetorical analysis may reveal elements of multimodal argumentative discourse that would otherwise remain hidden. In this article, we present simultaneously the basics of the method we have developed to integrate theories about different modalities in one parallel processing framework for rhetorical analysis and the results of its application to an intriguing ad.

This paper addresses the question how to analyze multimodal public discourse in such a way that the resulting reconstruction of the rhetor’s accountability either obliges the rhetor to acknowledge the argumentative reconstruction as valid or to refute its validity in a meta-discussion. This is a challenge for discourse theory as well as for argument theory because multimodal discourse seems far removed from the ‘standard’ propositional format of an argument. We argue that multimodal discourse should be analyzed as a coherent and (...) relevant discourse, assuming the possibility of instant interactions between all modes. We introduce a method that allows us to account for an argumentative reconstruction in a systematic way. We illustrate our method by analyzing the ABC news item titled Hu Jintao Visit: Economics and Panda Bears of January 20, 2011, holding ABC news as a rhetor accountable for several far reaching standpoints that are implied in the multimodal format. (shrink)

An analysis of a broad sample of Dutch judicial and semi-judicial decisions shows similar structures as the ones Bhatia and Mazzi found before. The question is posed what explains this seemingly unchangeable judicial format. From a perspective of argumentative and communicative efficacy and comprehensibility, the format is certainly not the optimal choice. The explanation is that the format is a sign of an ideology. The format suggests an objectivity of the decision taken. This is actually a myth. This makes a (...) decision to change the format an ideological one. (shrink)

Marcin Lewinski: Internet Political Discussion Forums as an Argumentative Activity Type. A Pragma-dialectical Analysis of Online Forms of Strategic Manoeuvring in Reacting Critically Content Type Journal Article Pages 255-259 DOI 10.1007/s10503-011-9201-3 Authors Paul van den Hoven, Utrecht University, Utrecht, The Netherlands Journal Argumentation Online ISSN 1572-8374 Print ISSN 0920-427X Journal Volume Volume 25 Journal Issue Volume 25, Number 2.

Name der Zeitschrift: Semiotica Jahrgang: 2018 Heft: 220 Seiten: 19-40.

When we define argumentation as a communicative activity aimed at convincing a reasona-ble critic of the acceptability of a standpoint by putting forward information justifying or refuting this standpoint, it is clear that elements of this information can be brought forward in other than verbal modes. An important question is then whether visually presented information needs to be translatable into a set of propositions as traditional definitions require. The answer is: not always.

An argumentative text can be reconstructed as an argumentative discussion between a protagonist and an antagonist. However, such a text is usually not a literal report of a discussion. It is the author of the text who determines how issues are presented, how claims are modeled, how the development of the discussion is presented. Especially when a text has embedded discourse voices that can fulfill the roles of protagonist or antagonist, the author of the text can strongly suggest a specific (...) assignment, suppressing alternatives. In this article examples are presented that show how an author exploits linguistic means—a strategic choice of causal connectives—to suggest a specific reconstruction. The question is raised whether a derailment of this behavior of the author should be characterized as committing the fallacy of the straw man. (shrink)

In modern argument theory argumentative practice is often analyzed and evaluated in terms of its correspondences with or deviations from a normative model. Such a methodology implies that there are three moments at which evaluations takes place which are not guided by the norms of the model itself because they imply an interpretation of the model by the analyst. This is demonstrated by an analogy with legal practice. this implies that an evaluation of an argumentative practice is not only relative (...) to choice of the normative model as such, but also relative to the threefold interpretation of the model. (shrink)